Full video premieres Thursday at 7:56 ET/PT on MTV.
By James Montgomery
Adele in her video for "Someone Like You"
Photo: XL Recordings
Despite having the year's best-selling album (on both sides of the Atlantic) and two of the biggest singles in recent history (ditto on the whole transatlantic thing), Adele hasn't been a music-video machine.
Sure, her "Rolling in the Deep" clip was nominated for seven awards at last month's VMAs, but that track — much like her current smash, the stirring "Someone Like You" — became better known for its near-ubiquity on radio. And so far, it remains the only video released from her massive 21 album.
But that's about to change. Because on Thursday, at 7:56 p.m. ET/PT on MTV, she'll unveil the second clip off the record, for "Someone Like You." And since we know you probably can't wait, we've got an exclusive sneak peek of the video now.
Shot in Paris and directed by Jake Nava (who's done work for Kanye West, Britney Spears and Shakira), "Someone Like You" is a somber, black-and-white affair, featuring Adele wandering the early morning streets and pining for her long-lost love. It's a perfect match for the song's jaw-dropping emotional range — raw and unfiltered and incredibly sad but also, in a lot of ways, beautiful and resolute.
"The location evokes style and romance," Nava said in a statement. "And shooting early in the morning allows you to focus on Adele in this lonely and emotional space."
So while you count the hours until the official premiere of "Someone Like You," have a look at this exclusive preview — it's certainly piqued our interest.
Adele's "Someone Like You" video premieres Thursday at 7:56 p.m. ET/PT on MTV.
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Source: http://www.mtv.com/news/articles/1671592/adele-someone-like-you-video.jhtml
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